A well-performing PPC campaign can be the catalyst for your business or product’s sales success. Using pay-per-click advertising gives your ad copy a higher chance of finding the right audience. If you find that your PPC efforts are missing the mark, then keep reading to learn useful tips to enhance your PPC campaign. 

1. Clearly Defined Goal & Keywords

The first thing you’ll want to do is clearly define the goals of your campaign. As a marketing manager, you will want to decide the exact audience and the purpose of your campaign. This will then help you decide what keywords to go after.

Understanding the goal or purpose of your campaign will help you better target the audience you are trying to reach.

2. Engaging Ad Copy

If your ad copy is not engaging, it does not matter how much money you throw into a PPC campaign, people will not click on your ads. As a marketer, you know that it is the copy that draws a lead in for any sort of marketing campaign.

Not only should your copy be interesting and engaging, but because it is going out to a targeted audience, the language should be tailored to that audience. For example, if you are sending out PPC ads targeted towards teachers you want to use terminology that they are familiar with, that way you hit upon pain points that they will relate to. Good copy is all about relatability.

3. PPC Reporting

The next most important tip to enhance your PPC campaign is to watch your PPC reporting. By using a digital marketing dashboard that collects your KPIs, you can keep an eye out on what is working from your campaign and where your campaign seems to be lagging.

By keeping track of these analytics, you can save your company time and money by focusing your campaigns on where your content is finding the most traction.

The best way to conduct PPC reporting is through a digital marketing dashboard because it will keep all that data in a singular location, making it easy to find and easy to sort through, so no money is wasted.

Optix is the best digital marketing dashboard on the market for tracking PPC campaigns because it automates your reporting for quick decision-making regarding your campaigns. To learn more about Optix, visit  

The way that your website performs is intrinsically linked to the user journey. Your website must create a clear path for your users to find the information they need and decide that they need your product or service.

That’s why using user journey analytics, especially laid out in a digital marketing dashboard, is key to improving your website performance. Read our blog to learn how you can utilize your user journey analytics to improve your website conversions.


With more and more companies across the globe adopting permanent work-from-home policies, as a marketing manager it can become a challenge to juggle your professional responsibilities with the demands of being at home.

To help make the most of your time, we’ve compiled a list of marketing analytics tips and tools that will allow you the freedom to get your work done more efficiently.

Everyone knows that numbers follow trends, but as a marketing manager how do you follow these trends and apply them to your digital marketing campaigns?

Staying on top of trends can help your campaigns succeed, but it can also be hard to track. How do you know that you’re following the right trends?

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