It’s easy to create great paid social storyboards using Facebook Ads data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.
Connect Your Account
It’s very easy to connect your Facebook Ads account to Optix. It requires only 2 quick steps:
- In your Data Manager, choose “+ Add Data Source” and click on Facebook Ads.
- You’re then redirected to Facebook. Sign in as usual and allow Optix to access your Facebook Ads data (don’t worry – we only use it to generate your storyboards!).
As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your Facebook Ads storyboard!
Visual KPIs, metrics, and dimensions
KPIs available in the Visual Library |
Ads Overview |
Post Engagement |
Total Link Clicks |
|---|---|---|---|
Metrics |
3 – Second Video Views Avg. Adds to Cart Avg. Adds to Cart Conversion Value Avg. Amount Spent Avg. App Installs Avg. Clicks Avg. Content Views Avg. Impressions Avg. Landing Page Views Avg. Leads Avg. Link Clicks Avg. Page Likes |
Avg. Post Comments Avg. Post Engagement Avg. Post Reactions Avg. Post Shares Avg. Purchase ROAS Avg. Reach Cost Per App Install Cost Per Lead CPA (Cost Per Action) CPC (Cost-Per-Click) CPM (Cost-Per-Thousand) CPP (Cost-Per-Pixel) |
CTR (click-Through-Rate) Frequency Total Adds to Cart Total Adds to Cart Conversion Value Total Amount Spent Total App Installs Total Clicks Total Content Views Total Impressions Total Landing Page Views |
Dimensions
|
Ad ID Ad Name Ad Set ID Ad Set Name |
Age Campaign ID Campaign Name Country |
Date Device Gender |
