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Enhance Your PPC Campaign With These 3 Tips

A well-performing PPC campaign can be the catalyst for your business or product’s sales success. Using pay-per-click advertising gives your ad copy a higher chance of finding the right audience. If you find that your PPC efforts are missing the mark, then keep reading to learn useful tips to enhance

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Improve Your Website With User Journey Analytics

The way that your website performs is intrinsically linked to the user journey. Your website must create a clear path for your users to find the information they need and decide that they need your product or service. That’s why using user journey analytics, especially laid out in a digital

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Marketing Analytics Tips To Save You Time

With more and more companies across the globe adopting permanent work-from-home policies, as a marketing manager it can become a challenge to juggle your professional responsibilities with the demands of being at home. To help make the most of your time, we’ve compiled a list of marketing analytics tips and

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Are You Trending?

Everyone knows that numbers follow trends, but as a marketing manager how do you follow these trends and apply them to your digital marketing campaigns? Staying on top of trends can help your campaigns succeed, but it can also be hard to track. How do you know that you’re following

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3 Steps to Optimize For SEO

Every marketing manager knows that utilizing SEO is one of the best ways to drive traffic. That’s why it is so important for you and your marketing team to take the time to optimize your SEO efforts. Use these steps to get your team started with SEO or to get your

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Increase Productivity And Revenue With Optix

Increasing productivity and increasing revenue are essential parts of any marketing manager’s job. These aspects can become overshadowed by the mountains upon mountains of data that marketers have to sift through each day just to keep their heads above water. Continue reading to learn why a tool like Optix can

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The Benefits of Social Media Marketing

Social media marketing is an art. Get it right and you’ll be swimming in conversions and sales but get it wrong and you have the potential to drive people away from your business. While social media marketing can seem daunting at first, the benefits far outweigh any negatives. Keep reading

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How User Journey Analytics Can Shorten Sales Cycles

Every sales team knows quality data shortens sales cycles and increases pipelines. And most marketing managers use digital marketing dashboards to identify their user’s journey. But, did you know that they are at their most effective when used together? Read on to learn how your marketing and sales teams can

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Make Marketing Analytics Reporting A Breeze

Fall is here, and before we know it, 2020 will draw to a close. What will your agency have to show for your marketing efforts this year? Without targeted analytics reports, it’s difficult to show whether key performance indicators were met. However, manually creating reports takes a lot of valuable

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