How do you know that you’re following the right trends? Read this blog to learn how to be active and do your homework – and why Optix has a dashboard template that suits your needs.

Staying on top of trends can help your campaigns succeed, but it can also be hard to track. Everyone knows that numbers follow trends, but as a marketing manager how do you follow these trends and apply them to your digital marketing campaigns?

Be Active

One of the clearest ways to stay on top of trends as a brand is to take an active part in social media. Make sure you are:

  • Posting consistently on your social platforms and tracking performance
  • Liking other posts
  • Replying to comments

Out of all these ways to stay active on social media, posting and tracking your performance is probably the most important method. Not only are you staying fresh in the minds of your followers, but you are also finding what connects best with your audience.

Using a digital marketing dashboard to aggregate all your social KPIs is a great way to track your social media campaigns. Not only does it simplify reporting, but you can learn where you can better utilize certain strategies, like user journey marketing, or what types of posts do better than others.

Here are some KPIs you, as a marketing manager, should be tracking in a digital marketing dashboard for your social media:

  • Impressions
  • Likes
  • Comments
  • Reach
  • Profile visits

Do Your Homework

Another way to stay on top of trends is to keep an eye out for competitors. Researching your competitors (to see which of their posts perform well or become viral) can be a key method to help you create content that will reach your intended audience.

It also provides you with the opportunity to answer questions that they have neglected too in their social media campaigns.

Did you know that Optix is a digital marketing dashboard dedicated to providing you with the full picture for all your marketing campaigns? From user journey marketing to email marketing, Optix has a dashboard template that suits your needs. To learn more about how Optix is helping marketing managers optimize their practice, visit