How To Create Storyboards Using Facebook Pages

It’s easy to create great social storyboards using Facebook data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.

Connect Your Account

It’s very easy to connect your Facebook account to Optix. It requires only 2 quick steps:

  1. In your Data Manager, choose “+ Add Data Source” and click on “Facebook Pages.”
  2. You’re then redirected to Facebook. Sign in as usual and allow Optix to access your Facebook data (don’t worry – we only use it to generate your storyboards!).

As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your Facebook Pages storyboard!

Visual KPIs, Metrics and Dimensions

Visual KPIs from the Visual Library

Fan Ads
Fans (Page Likes) by Date (YM)

Page Engaged Users by Date (YM)
Page Impressions by Date (YM)

Stories About You
Top Post by Engaged Users
Top Posts by Impressions


Consumptions Per 1000 Impressions
Fans (Page Likes)
Fans Added
Fans Engagement Rate
Mobile Check-ins
Overall Engagement Rate
Page 10 sec. Unique Video Views
Page 10 sec. Video Views
Page Auto-Played 30sec. Video Views
Page Clicked-to-Play 30 sec. Video Views
Page Clicks
Page Engaged Users
Page Fans Online
Page Impressions
Page Impressions Paid
Page Negative Feedback
Page Organic 30sec. Video Views
Page Organic Impressions
Page Organic Reach
Page Paid 30sec. Video Views
Page Positive Feedback
Page Reach

Page Stories
Page Total 30sec. Video Views
Page Unique 30sec. Video Views
Page Unlikes
Page Views
Page Viral Impressions
Page Viral Reach
Post Auto-played 30 sec video Views
Post Auto-Played Video views
Post Clicked-to-play 30sec video views
Post Clicked-to-Play Video Views
Post Clicks
Post Comments
Post Engaged Users
Post Engaged Users (Fans Only)
Post Engagement Rate
Post Impressions
Post Likes
Post Negative Feedback
Post organic 30sec Video Views
Post Organic Impressions
Post Organic Reach
Post Organic Video Views
Post Paid 30sec Video Views
Post Paid Impressions
Post Paid Reach
Post Paid Video Views

Post Reach
Post Reach (Fans Only)
Post Reaction Angry
Post Reaction Haha
Post Reaction Like
Post Reaction Love
Post Reaction Sad
Post Reaction Wow
Post Shares
Post Stories
Post Storytellers
Post Total 30s Video Views
Post Total Reactions
Post Unique 30sec Video Views
Post Unique Clicks
Post Unique Video Views
Post Video Views
Post Viral Impressions
Post Viral Reach
Total Social Impact
Unique Check-ins
Unique Mobile Check-ins

(Group-by Fields / Filters)

Post ID
Reaction Type
Story Type

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