How To Create Storyboards Using Instagram Business

It’s easy to create great social engagement storyboards using Instagram Business data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.

Connect Your Account

It’s very easy to connect your Instagram Business account to Optix. It requires only 2 quick steps:

  1. In your Data Manager, choose “+ Add Data Source” and click on “Instagram Business.”
  2. You’re then redirected to Instagram. Sign in as usual and allow Optix to access your Instagram Business data (don’t worry – we only use it to generate your storyboards!).

As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your Instagram Business storyboard!

Visual KPIs, Metrics, and Dimensions

Visual KPIs from the Visual Library

Account Activity
Account Activity
Account Performance
Follower Count
Follower/Follow Rate
Impressions By Date (Ymd)
Instagram Fans

Instagram Followers Vs Follows
Like Count
New Followers By Date (Ymd)
Post Engagements
Profile Visits
Profile Visits By Date (Ym)

Total Followers By Age Gender
Total Followers By City
Total Followers By Country
Total Followers By Locale
Total Follows
Total Posts


Comment Count
Email Contacts
Followers/Follows Rate
Get Directions Clicks

Like Count
New Followers
Phone Call Clicks
Profile Visits

Text Message Clicks
Total Followers
Total Follows
Total Posts
Video Views
Website Clicks

(Group-by Fields / Filters)

Age Gender

Instagram URL
Media Type

Media URL
Post ID

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