Social media marketing is creating content for various social media channels with the purpose of promoting your business. Marketing through social media is about interacting with the customer and help to familiarize them with your brand. Let’s look at the benefits of social media marketing!
What Is Social Media Marketing?
Before we can get into how social media marketing helps marketing managers, it’s important to define what it is exactly.
Put simply, social media marketing is creating content for various social media channels with the purpose of promoting your business or product. Marketing through social media is about interacting with the customer where they are and help to familiarize your target audience with your brand.
Now that we have some familiarity, let’s take a look at the benefits of social media marketing!
There are a number of benefits that social media marketing can yield, the most notable are:
Increased Brand Awareness – There are billions of people on social media right this minute, you might have even found this article from a social media post. By posting content related to your products and information about your company you are more likely to reach a wider net of people. Engagement in the form of likes, comments, shares, and reposts have proven to boost brand awareness.
Also, social media can increase brand awareness by cutting out the middle-man and directing traffic straight to your website. You can do this by including direct links to your website in your profile and in your posts.
Generate Leads – Sharing your products on social media is a beneficial way to improve lead generation and boost sales because you’re advertising to people who have actively chosen to interact with your business by following your account.
Including links in your bios and posts, initiating social media marketing campaigns, and potentially hosting contests or giveaways are all great ways to use social media to help generate leads.
Build Relationships – By using social media it naturally falls into place that you will begin to interact with people interested in your product. This helps to build lasting relationships between your customers and your business.
As a marketing manager, the easiest way to do this is to respond to comments, ask your customers/followers questions, and inquire their opinion on your product. This all works to build up trust which is vital to business-customer relationships.
Learn From Competitors – Social media is also a great way to learn what your competitors are doing. Looking through their pages will give you insights to how they’re marketing to their customers and if it’s working or it could show you some weak points in their marketing strategy that you can target.
While books and guides on social media marketing can be helpful, one of the best resources you can have for social media marketing is a digital marketing dashboard. Using a digital marketing dashboard like Optix allows marketing managers to aggregate community size, posts, and other social media metrics into one platform.
This takes out the hassle of checking each platforms metrics separately. Optix also aggregates data for PPC reporting and user journey reporting, giving your marketing team the full view of your data to help better strategize your content for higher profit.
To learn more about Optix, visit www.optix.ai.