Want to know why Optix is an important part of your tech stack when dealing with clients? Read this blog to learn about how Optix helps you achieve competitive marketing results, build better relationships with clients, and grow small businesses with Google SMB dashboards.

There’s a reason your marketing agency chooses the tools in your tech stack – they help your team do their job more efficiently. Your clients may not be aware of every product you use. But how much do digital marketing tools matter for clients?

As it turns out, your clients’ business success depends a whole lot on the software you choose.

So, if you think you can make do without all the tools your agency needs, you may want to rethink that assumption. You’ll be doing your clients a disservice if you go without the necessities. Optix, a user journey dashboard that aggregates data from multiple sources, is one such tool you need.

Still not convinced? Here are three reasons your marketing reporting software matters for your clients.

1. The Right Marketing Reporting Tool Gets Competitive Results

There’s a lot of competition in the agency space. In order to gain and keep clients, your marketing services need to get results.

Without a digital marketing dashboard tool that brings together all of your data into a cohesive view, you can’t optimize effectively.

A tool like Optix aggregates all of your marketing data across platforms so that you can see the user journey as a whole before diving into the details of individual campaigns. This bird’s eye view can help you determine the answers to questions such as:

  • How often should I post to social media to get the most engagement?
  • Where are users dropping out of the web funnel?
  • With what frequency should I send out emails to increase open rates?

A dashboard that brings together multiple data sources is great – but ensure that it enables you to understand how data from those sources fits together.

2. Digital Marketing Dashboards Help You Partner With Clients

Clients expect reporting that’s accurate and easily accessible when they call or email to ask questions. A dashboard that unifies multiple data sources can be presented to clients at weekly progress report meetings – you simply need a white label reporting dashboard to give it that extra polish.

A white label reporting dashboard allows you to create intuitive, presentation-ready reports.

Professional-quality client reporting visuals are important because just as much as you’re selling a service, you are selling results. Clients need to see that the copywriting, design work, web and interactive work, social media marketing, PPC marketing, and other tactics pay off – and they need to understand what they’re seeing when you give a report.

Great client reporting leads to excellent client relationships. It fosters a team work ethic where you and your clients are partners working together to create the best marketing results.

3. Google SMB Dashboards Help Your Clients Grow Their Small Business

With a Google SMB dashboard, you can help your clients track small business digital marketing efforts. You’ll get access to all of their performance data, and having an easy dashboard view helps you to give your clients better insights without the risk of inconsistent data.

A Google SMB dashboard is the perfect tool to help you spend less time crunching key performance indicators while helping your clients to grow their small businesses.

If you think Optix is missing from your marketing tech stack, now is the perfect time to get on board. Optix is a revolutionary tool that gathers all of your marketing reporting data in one place. It allows you to track the user journey, target KPIs, customize reports, and see ROI accurately. Visit www.optix.ai to learn more.