A well-run PPC (pay-per-click) campaign can bring in a flood of qualified traffic to your website or landing page. Learn about Optix and how it offers granular PPC reporting as well as aggregates of all your metrics to help you strategize smarter and bring in more qualified traffic.

If you optimize correctly, you can improve PPC metrics such as:

  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • Impressions
  • Conversion
  • And more

Running multiple PPC (pay-per-click) campaigns on Google Adwords and Bing Ads is such a large undertaking that you may feel overwhelmed. Whether you’re a seasoned pro or just starting out in the field as a PPC specialist, these 5 basic tips are proven to improve your PPC ROI.

1. Use PPC In Conjunction With Organic Search Marketing

How much more traffic would you get if your business both occupied the top of the organic search traffic page and dominated the paid ads?

According to Marketing Domination Media, searchers who see that your company has a presence in both areas will consider you an industry leader. As a result, they’re more likely to click through to your website.

As a PPC specialist, you should work in tandem with your SEO specialist to cover as much SERP page real estate as possible.

2. Focus On Improving Your Quality Score

Quality score is meant to measure the quality of your keywords, ads, and landing pages. Search engines want to make sure that the content you’re offering searchers is highly relevant, as this will give them a better user experience.

According to Medium, you can improve your quality score by:

  • Using properly matched keywords
  • Leveraging negative keywords
  • Employing sitelink extension
  • Writing powerful ad copy
  • Using Ad Extensions
  • Increasing your bids
  • A/B testing your ads
  • Making sure keywords are relevant to ads

3. Track Your PPC Metrics Constantly

PPC data should always inform your strategy. If a certain campaign isn’t performing well, you should cut back on your spend until you figure out what you can do to improve the ROI.

Your PPC (pay-per-click) reporting affects the rest of your marketing program. For example, you and your team should understand where PPC fits within the user journey.

What type of ads are bringing users into the marketing funnel? What do they do once they reach your website or landing page? Answering these questions is essential to increasing your PPC ROI.

Because many different pieces of user journey marketing fit together, you need a reporting tool that shows you a holistic picture.

For more information, visit www.optix.ai.