Optix: The Only Alternative To Google Data Studio

Optix self-service reporting means answers for your team, and more free time for you.

Short and simple…



Optix is a better alternative to Data Studio if: Your team wants to continuously monitor data from your various service platforms and easily share/publish it with team members or clients. Optix is a better alternative to Data Studio if: Your team wants to continuously monitor data from your various service platforms and easily share/publish it with team members or clients.

We can admit it – there are certain use cases where Google Data Studio would be a better fit. This is especially true for first time report users! If you’re looking to level up on your reporting power though, Optix is the way to go.

How can Optix boost your reporting power with Data Studio?

As you may have already guessed, Google Data Studio excels in working with Google app data. The platforms primary function is to compliment the Google ecosystem, whereas Optix focus is providing users with a holistic view into all their data.

So… Where Does Optix Come In?


Combining Data

Self Service Reporting

While Data Studio puts its emphasis on reports, Optix is all about enabling you to implement a data-driven mindset. Simply put, Optix makes collaboration easier by allowing you to share reports more widely, involve more team members, and control who has access to what. Coupled with 100s of integrations, Optix opens the door to monitor your success and create dashboards featuring every angle. Google Data Studio does have some limited capabilities to combine (up to 5) data sources in a single visualization. Optix, though, understands that key data can come from a plethora of platforms. We ensure that visualizing relevant data together – even from many different sources – is a seamless process. Optix dashboards enable – and encourage – self-service reporting. Other team members can dive into dashboards and explore the metrics they care about with the dimensions they need. With Google Data Studio, the ability to explore in this manner is limited. Though, they do have a feature which allows users to explore a simplified version of a single data source in the studio

Real-time Reporting Dashboards

Optix Template for Google AdWords – “AdWords Campaign Performance”

No matter your department, industry, or role, if you want to be successful, data should be informing most, if not all, of your decisions. Optix is built to work the way you do. Whether you need to report daily, weekly, or monthly, you need data that is up to date and shared the way you want. Intelligent AgentsTM help you share in many ways, including PDF and images that can be sent directly to your teammate’s inbox.

Real-time Reporting Dashboards Examples

Google Traffic Organic

Social Media Overview

Sales Team Leaderboard

The first step to developing good SEO is understanding your organic traffic. This dashboard allows you to hone in on the organic traffic to your website, allowing you to optimize for this audience that has expressed interest and intent in your product/site. How are you performing on your social media channels right now? This social media dashboard tracks metrics from 5 platforms: Facebook, Twitter, LinkedIn, YouTube, and Instagram. Want to create an open work environment and foster some friendly competition using data? Displaying a sales leaderboard in your office is a great way to motivate employees to hit targets both as individuals and as a team.
Monitor the total number of organic visits over time alongside goal completion
Analyze which geological location is responsible for what percentage of organic traffic.

Explore the keywords that are driving traffic to your top performing pages.

Drill down into the landing pages that garner the highest view numbers.
Track the interest in your video content with the number of subscribers vs unsubscribers to your YouTube channel.

Monitor engagement statistics on your LinkedIn profile and identify trends over a period of time.

Gain a view into your Facebook page impressions and number of engaged users is garners.
Track individual sales performance in real-time and see how close your reps are to reaching, or exceeding, their goals for a specified time period.

Directly compare performance across multiple sales metrics.

Empower your team to be more data driven and make quick decisions.

What makes Optix different from Data Studio?

Both tools offer a platform on which users can visualize and analyze their data from multiple services. Explore where the two platforms differ to find the right alternative reporting software for you and your team.



Data Studio

Connector Library

Optix supports over 140 data connectors, giving you the ability to report on any and all of your favorite applications. Don’t see the integration you were looking for? Our flexible API calls enable you to connect with virtually anything. Google Data Studio is ideal for integrating with products in the Google ecosystem. It currently supports 17 Google-based connectors. Additionally, there are another 128 connectors available from 3rd party vendors that are either free or paid. These connectors enable exploring of public (and private) data from other websites, namely social media and ad platforms.

Ideal Type of Analysis

Monitor and Explore – We’ve learned that there is always a better way to visualize your data. Optix supports over 28 custom visual types for simple reporting and analysis of data. With custom visualizations, Optix provides a powerful and flexible tool to add formulas, groupings, calculations so you can manipulate and unify the data you want and monitor your progress in near real-time. Optix makes it easier for you to share metric insights. This allows your viewers to easily explore the data by date and dimensions, turning your data into useful metrics that can be shared with anyone. Visualize – You can turn your data into data visualizations with the web based reporting tool. With the ability to visualize data with basic visuals, Data Studio lets users place their metrics anywhere on a PowerPoint-like, interactive drag and drop interface. Unfortunately, the platform’s data modelling capabilities are basic, making it exceedingly difficult to perform complicated operations and self-serve.

Agency Capabilities

Optix’s Partner program is designed to help you help your customers. Gain access to key data insights and exclusive partner resources. What makes our Partner Program a true game changer?

Client Management: Set up custom billing, resource and user allotment, and account status for your clients. No more fumbling around with those countless demands, price ranges, and capabilities.

White Labelling: Deliver fully customized reports. Apply branding to the product and deliver a unique and automated experience to your agency’s client base.

That’s not all! Check out our Partners page to learn more.
Unlike Optix, Data Studio has no designated space for agencies – and thus no specialized assets to aid in agency functioning within the product. That being said, the tool does work for basic agency needs.

While you can add users and deploy dashboard reports to share with others, growing your agency can be difficult. If your company has more than 3 clients, managing them becomes difficult as the needs of clients change on a frequent basis.

Sharing Insights

What’s the point of data if no one can see it? Optix makes sharing your reports and dashboards easy.
Optix offers many ways to share, providing the flexibility to share internally, externally, in real time, or periodically.

User and group sharing. Enable viewing or editing access to dashboards, visuals, data sources, and KPIs with individuals and groups in your organization.

Published links. Share internally or externally via a link to your dashboard. Make your dashboard publicly available, searchable, and indexable by search engines, or restrict access to those with a link and, optionally, a password.

Automated email snapshots. Set up scheduled emails to share snapshots of individual Klips or entire dashboards. Decide who receives the snapshot, at what time, and how often.

PDF reports. Klips and dashboards can be downloaded as images or as PDFs (great for presentations and printed reports) and shared as email attachments.

Display your dashboards on office wallboards. Keep everyone up to date by displaying one dashboard or setting up multiple dashboards to display on TV monitors in rotation.

Share with Slack. Once enabled in your account settings, sharing individual Klips or dashboards with users or channels in Slack is fast and easy.

Embed Klips and dashboards on your website or private intranet. You can seamlessly embed individual Klips or entire dashboards into your website or host application.

When sharing a Data Studio report, the data sources are not automatically shared but users – with the right permissions – can still view and edit.

Google Drive. Sharing data reports with individuals operates the same way as sharing Docs, Slides, and Sheets in Google Drive. Reports, though, cannot be shared with folder structure – reports are saved as an “Unknown File” in the users main Google Drive. As mentioned above, access to data sources used in a shared report is not automatic. In order for others to view and/or the data source, the owner must enable specific permissions.

Embedding. Data Studio enables their dashboards to be embedded onto a webpage via an iframe.

PDF reports. Users can download and share reports via a PDF. In cases where there is sensitive information, or users simply do not want a plethora of people gaining access, PDFs can be password protected.


For Businesses:
Starter – $29/month
Publish – $49/month
Grow – Starting from $99/month
Currently, Google Data Studio is free as part of Google’s Cloud Platform

Already an Optix user? Go back to your Optix account here!

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