Which Visual Types Should You Use?

1.) Without a Dimension

Visuals without a dimension will display the entire set of data. This will give you a visual from the very beginning of your data to the most recent point of the data. There are three different visual types that don’t need dimensions: simple number, trend and gauge.

1.) Simple Number – As the name implies, this visual give you a simple number; this is useful when you want to display the main point of data like a Total Cost or Total views. Optix offers the headline and circular headline visuals for this type.
2.) Trend – Trend visuals serve as useful tools to show the evolution of your quantitative values over time. These types of visuals will take the measure of your choice and put them up against time (can be adjusted!). Trend visuals are especially useful when looking at your data day-to-day, month-to-month, or even year-to-year. Optix also give you the option to add multiple metrics to one Trend visual. For example, you can view your cost metric and revenue metric for comparison on a month-to-month basis.
3.) Gauge – The Gauge widget is the best way to visualize the goals you set regarding your data! If you’re looking how to personalize your own gauges, you can here! Gauges are very convenient for quick evaluation to your performance. Optix several different gauge visuals: angular, linear, cylinder, thermometer, bullet, and bulb.

2.) Need a Dimension

Visuals that need dimensions generally split the measure of a metric into the groups that contribute to this metric. There are several visual types that use dimensions.

1.) Pie Chart / Donut Chart – The pie chart and donut chart visual shows proportions within a whole. This “whole” is actually your dimension. This chart works best for a quick view of proportional distribution for a finite set of groups, such as age groups, conversion goals, or channels.
2.) Overlapped Column Chart / Overlapped Bar Chart – The Overlapped Column and Overlapped Bar visuals are extend versions of Column and Bar visuals respectively. These visuals will break the bar down by group, and stack each group on top of eachother in different colors. These grouped stacked together represent the full metric for that dimensional period! Think of it as a way to add the functionality of a pie chart to these two types of visuals.
3.) Lists – The lists visual is easy to understand; it provides the same information as any other visual that needs a dimension. The difference is that the data is right in front of you rather than “dolled-up” with a picture.
4.) Grouped Table – A grouped table acts as an extension to the List visual; you can break down your dimensions even further! Think of it as splitting your dimensions up into more dimensions; for instance, splitting a businesses departments performance by employee performance.

In this chart example, we displayed the contents of column three (rows consisting of either a 1 or 2), where it was measured by the total of column two, and then grouped by column 1 (unique column consisting of characters).
5.) Combo Single Y / Combo Dual Y – Combo charts are very useful for plotting datapoints with multiple variables. for our example to the right, our controlled data points are letters a-h located through column 1 in a table. We plotted the column 2 variables respectfully for each letter with a column format along with plotting column 3 variables respectfully with a line graph.

And So Much More!!

There are even more visuals that Optix offers, including pipleine, Radar, area chart, tree map, scatter plot, tree maps, the list goes on! Optix also offers static visuals such as header visuals, text-content and more. To learn more about static visuals, click here! For a complete list of our visuals and in-depth analysis, click here!

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